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Influencer Marketing
Hype or viable business model?

ISPO ACADEMY panel discussion at ISPO MUNICH 2017

Everyone is talking about Influencer Marketing – but what does that actually mean?

Is it a useful component of marketing mix and should every brand be doing it?
And how do you find the right influencer and win her for your own brand?
What mechanisms for control and steering are there?
And what are the most common mistakes?


Discussing these questions are:

Dirk von Gehlen - Süddeutsche Zeitung

Sebastian Canaves - off-the-path.com

Lee Jakobs - Marker Völkl Dalbello

Hosted by Pit Gottschalk - Funke Mediengruppe



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  Influencer Marketing - Hype or viable business model?
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