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INGREDIENT BRANDS – IN IT TO WIN IT

Lecture from ISPO ACADEMY MUNICH 2017

German and English available

The presentation gives an introduction into Ingredient Branding as a marketing strategy, its historical evolvement and refers to the different benefits of this approach.



Your Expert


Jochen Lagemann<br>Primaloft GmbH
Jochen Lagemann
Primaloft GmbH

Jochen Lagemann is Managing Director Europe & Asia at Primaloft GmbH.

Since graduating from the University of Bayreuth/Germany he has gained vast experience within the industry having held a number of senior marketing positions in the sports and apparel sectors.



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  INGREDIENT BRANDS – IN IT TO WIN IT
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