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Women in the Sports Business - Women as target group

ISPO ACADEMY panel discussion at ISPO MUNICH 2017
German and English available

Women are increasingly in the focus of the sporting goods industry. A while ago, both collections and communication were very masculine, but the industry has come to realise that the needs of female customers have to be addressed more specifically.

But to what extent have women as customers become the focus of the sporting goods industry, how are products and collections adapted and which concepts and approaches does the trade develop in order to better address female target groups?

Panel discussion featuring::

Konstantin Rentrop - Head of Marketing Multichannel Sporthaus Schuster

Anny Cardinahl - CEO Outdoordeluxe

Julia Baumann - Marketing & Communications Manager Marmot Mountain Europe GmbH

Isabel Milbert - Marketing/Event DACH Dynafit GmbH

Svenja Hahn - PR Manager EDDING L.A.Q.U.E

Hosted by Monika Fiedler - Managing Director fiedler concepts


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  Women in the Sports Business - Women as target group
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