Winning Digital together

Winning Digital together

The consumer shows us every day where and how (s)he wants to get inspired, engage and shop. Online consumption is growing. And industries are responding fast and creatively. adidas has been driving digital transformation as part of the ‘Creating the New’ strategy and continues to take every reasonable opportunity to use digital innovation to excite and connect with consumers. Collaboration with retail partners is the next step in this transformation to offer the consumer the brand experience (s)he expects offline and online. Joining forces means driving higher consumer satisfaction and ultimately more business for everyone. Are you ready for winning in digital together?

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Roland Auschel

Roland Auschel feels nothing but unwavering enthusiasm for the different brands that represent Adidas. He's been with the company for almost 30 years seeing Adidas grow beyond all expectations. Accumulating many years of experience in business development and sales since he joined Adidas in 1989, Roland Auschel took on his current role as Executive Board Member for Global Sales in 2013. He covers a lot of ground - both literally and metaphorically: His organization covers all global sales channels from retail stores to wholesale partnerships. With the core belief that sport has the power to change lives in mind, his key focus is on connecting with the consumer in the most personalized way and creating a seamless consumer experience. New technology plays a key role and so he personally enjoys exchanges with start-up companies in the education and tech field. The strategic aim of Adidas is to convert brand desire into profitable, sustainable business growth by flawlessly integrating and executing global strategies - with digitalization at Adidas seen as critical to the company’s performance.

Jacqueline Smith-Dubendorfer

Jacqueline has made a career out of her hobby, sport. Whilst she may not be on the tennis court anymore, her professional career has taken her to some of the greatest events and sports companies in the world. With a mix of agency and client-side experience, she started at IMG working on events like Rugby World Cup, Ryder Cup and Wimbledon, and made the switch in 2005 to join Nike, and then adidas in 2010. Her expertise is diverse, having worked in the fields of events, licensing, sports marketing, retail and eCommerce. Jacqueline leads the digital transformation programme at adidas on behalf of the Board, and currently holds the position of Vice President Experience Design based out of the HQ in Germany.

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