Alexa, how do we shop in the future?
Consumers today are confidently taking advantage of a wide range of shopping offers. Depending on the type this can be very individual or even situation-dependent. Customer is already king before he enters the shop. This leads to enormously high expectations in all phases of the Shopper Journey. At the core is the shopping experience, which begins on the mobile phone and extends into product use, and which should fit both the brand and the situational shopping mood.
Sebastian Buggert, Member of the Board at rheingold institute.
Chief Innovation Officer, Psychologist, Qualitative Market Researcher and Speaker.
Research focus: National and international research in sectors such as media, digital transformation, retail and service business, telecommunications, etc.