Choose your battles: On funding and partnerships in SportsTech

Choose your battles: On funding and partnerships in SportsTech

No matter the size of the company, strategic partnerships can play a key role in growth and sustainability. The same applies to investments — bringing the right investor on board early on can make a major difference. In this panel, seasoned entrepreneurs from the sports tech industry share their experience and views on choosing partners and investors for their businesses. 

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Pascal Damm

Agile oriented operations specialist and motivator with more than 15 years of professional experience in leading positions in digitalization of media business models, digital change, monetization, analytics, technology and finance.

Moritz Kreppel

Moritz Kreppel is co-founder and CEO of Urban Sports Club, Germany’s largest, most diverse and flexible sports offering. Moritz is passionate about innovative ideas, business models and gadgets - not only - but in particular those involving sports. Whilst working as a business consultant, together with his co-founder Benjamin Roth, Moritz developed the concept of a platform for sports flatrates that would disrupt outdated membership models for sports and fitness. With a single membership, Urban Sports Club's members can choose freely from more than 50 types of sports including fitness, yoga, swimming, climbing, team sports, wellness and many others. With the acquisition of several competitors, Urban Sports Club is now the German market leader with more than 3.500 sports venues in 37 cities in Germany as well as in Italy, France & Portugal.

Thomas H. Rudy

Thomas H. Rudy is the Co-Founder of WhiteRock, a global advisory firm working on M&A transactions and capital raises in the sports & entertainment sectors. He plays a key role across both sports team and sports-related business deals. With a background in sports investment banking and principal investing, Rudy’s broad knowledge base delivers a great deal of value to clients.
Also the Founder of investment fund Capital R Investments, he has appeared as a financial expert on Deutsches Anleger Fernsehen (DAF), N-TV, N24, Der Aktionär TV, and Inside Wirtschaft in Germany, in addition to appearances on U.S., Chinese, and Korean television programs at the New York Stock Exchange and NASDAQ. 
Furthermore, Rudy is the Co-Founder and Managing Partner of New York-based venture capital fund Elevate Innovation Partners that focuses on early stage investments in fintech and enterprise software companies. 
Rudy graduated from Columbia University in New York City in 2006 with a BA in Economics.


Tim Krieglstein

Tim loves making an idea take shape. He has always had a passion for communication and marketing, even starting his first business, an advertising agency at the age of 17. He is an entrepreneur with an impressive international marketing expertise of more than 20 years, paired with strong organizational and management skills. As former Head of Marketing at Red Bull in Europe, he played a key role in driving innovation and cutting-edge projects. Tim is Managing Director at leAD, a global powerhouse for sports tech entrepreneurship and investments.

Nathalie Sonne

After a brief trip into the agency world, Nathalie soon immersed herself in the founders’ scene to live her passion for fast-paced environments and strategy in unfamiliar terrain by working for startups both in the U.S. and Germany. As Head of Program at leAD Sports Accelerator, she gets to combine her personal interest in sports with this diverse experience and leverage it – to help promising early sports startups to grow and succeed.