COVID-19 Impact on Supply Chains & Consumer Behavior
How did the bicycle industry manage the crisis, and what has to be adapted on a long term perspective for a positive change in transportation and recreational sport.
Cycling & tourism key players insights: MTB World Championships host Leogang on timing challenges in last months and visitor/media activation perspective for the upcoming event. Status Quo & outlook winter vs. summer business in the alps as a destination.
Cycling Industries Europe's market intelligence survey results on Covid impact in supply chains.
General reflection of these topics on sports goods manufacturer side, meaning complete bikes / Scott and biggest components manufacturer Shimano.
General estimation of cycling market development based on Covid learnings, split in urban mobility and recreational sports segment, EU vs global.
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CEO - Cycling Industry Europe
Reto completed an apprenticeship as mechanical engineer, followed by a bachelor degree in marketing and communication. He joined Scott in 1996 as the racing and promotion manager. His first task was to establish a marketing devision and develop a global brand strategy.
Since 2015, as Brand Manager, he has been driving forward the integration and positioning of all new brands added to the Scott Sports SA portfolio. Today he is the CMO of the group and responsible for global marketing, e-commerce and the sport division.
Marco Pointner completed different studies at the University of St. Gallen, the Danube University in Krems and at the Munich Business School. He worked as Marketing and eCommerce Manager at the Gasteiner Bergbahnen before taking over the Head of Marketing & Sales position for the Zell am See-Kaprun Tourist Board in. Now he is the CEO of the Saalfelden Leogang Tourist Board, the Saalfelden Leogang Event GmbH (e.g. UCI Mountainbike & Pump Track World Championship 2020) and of the International Jazzfestival Saalfelden.
Marketing Director EU - Shimano
Managing Director pressedienst-fahrrad