Customer happiness – how to monetize the digitization of love brands
Hartmut König addresses the opportunities of customer experience for retailers, focusing on the situation in the sports and outdoor industry.
"Customer Experience is a holistic, multidisciplinary task that is at the heart of any successful digitization. A profitable customer experience is one that surprises with every customer interaction and the performance of the brand."
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Hartmut König is a proven expert for digital marketing, customer-centric IT, and efficient transformation processes in companies. His vision is to translate the new possibilities of current and future technologies in times of digital transformation into inspiring customer experiences. Hartmut König began his career at Adobe back in 2004 and is now Head of Solutions & Strategy and Chief Technology Officer Central Europe, responsible for Experience Cloud solutions.