Digital Change: The digitalization changes user behaviour and expectations
- User expectations, behaviour and purchase decisions significantly change in the digital age
- Usability and utility become success factors not only for digital sports marketing
- What does that mean for planning, conception and development of marketing activities?
- Best Practices and Learnings
Schwab, born 1971, studied media and law in Hanover. Since September 2016, he has headed the Plan.Net Group as Managing Director and Partner. Schwab not only has many years of experience in the agency industry, but also in strategy consulting and in the field of digital transformation. As a "Digital Aborigine" at Plan.Net, he advises clients on how they can operate successfully today in the digital age and how they can secure and expand their future viability for tomorrow.
Schwab is a frequent interview partner of WirtschaftsWoche or Capital and is active as a lecturer at the Bauer Media Advertising Academy as well as with keynotes or as a speaker at Effizientag or BVDW formats. He has published various articles on brand management in the digital age and user centered thinking and has been a lecturer and guest lecturer on these topics.