Digital Culture - Development opportunities in the world of digitalization

Digital Culture - Development opportunities in the world of digitalization

For a successful digital transformation, a strong digital strategy is critical. However, this requires a corporate culture that is conducive to its implementation. But what does digital culture mean? And how does a company get the culture in line with the digital strategy? There are various approaches for embedding a digital culture, such as restructuring or even creating new divisions. Only in this way can companies avoid risks and benefit from digitalization.

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Alexander Otto

Alexander Otto has been communicating on a professional level for quite some time - as an editor, PR manager or blog author for gastronomic, medical and digital topics. As a literary and media scholar, he is already unable not to communicate. Since 2017 he has been doing this passionately as Head of Communications for Tradebyte Software GmbH.

Heiko Johannisson

- married, 2 kids
- living in Berlin-Zehlendorf
- studied in Hamburg and Münster
- master degree in Philosophy, Economic Policy and Political Science
- 9 years with Bertelsmann before joining eBay in 2011
- several responsibilites in Business Development Teams 
- taking leadership for Fashion Account Management Team in 2015
- since 2018 Head of Sports, reponsible for B2C business in Sports & Lifestyle categories on

Jonas Spengler

Raised in the Alps and obsessed with programming since his teenage years, Jonas loves the outdoors. 2010 he teamed up with friends and founded komoot. To date komoot is europe's biggest outdoor platform, continuously inspiring  over 6 million users to explore more. With a background in computer science, sociology and management consulting,
Jonas passion is in product and company building. 2017 he led the change of komoot into a radically remote first philosophy with a rapid growing team of currently 40 employees working from more than 17 cities all around Europe.

Stefan Herzog

Stefan Herzog has managed three large companies in our industry: SportScheck, Karstadt Sports and Intersport Voswinkel.
His last stop in the trade was SportScheck - from 2005, Herzog was Managing Director of the OTTO Group subsidiary for ten years.
Herzog then went into business for himself with the consulting firm Herzog SportsConnection.
The 57-year-old advises industry and trade with a focus on transformation. Herzog is, among other things, a shareholder 
at KellerSports and holds various supervisory board mandates.
Since September 2019 Herzog is also Secretary General of the vds (Verband deutscher Sporthändler).


Hannah Klose

Hannah leads panel discussions and interviews - charming, spontaneous and always authentic. She moderates congresses and events on various topics on large, small and private stages.