Digital Innovation in Sports

Digital Innovation in Sports

Business Ecosystems are currently on everyone's lips as game changers in many segments and are therefore also highly relevant for the sports business. Within the scope of our applied research, we have focused on the ecosystem activities of the German Bundesliga clubs.
In our presentation, we will use the example of the German Bundesliga clubs to show how companies in the sports business can benefit from ecosystem strategies and present our empirically validated Ecosystemizer concept for the structured derivation and identification of fields of action.

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Prof. Dr. Julian Kawohl

Prof. Dr. Julian Kawohl is the former head of strategy of a Euro Stoxx 50 company (German business of the insurer AXA). Since 2015 he has been Professor of Strategic Management at the University of Applied Sciences (HTW) in Berlin. His focus as author, keynote speaker and senior advisor for companies from various industries is on digital management, digital transformation and digital ecosystems. Together with Denis Krechting, he has developed the Ecosystemizer concept from application-oriented research in cooperation with more than 1000 practitioners to provide frameworks and tools for companies to navigate in ecosystems.

Ewald Manz

Partner Odgers Berndtson GmbH