Digital Readiness Check
Professor Fischer presents the survey on the digital maturity of retailers and manufacturers and explain the benefits for your own business. The Digital Readiness Check serves as a structural framework and management system for Messe München to grasp the key challenges and design fields of digitization in both retail and manufacturers, and then to offer appropriate solutions for the future in a further step. Nonetheless, the model forms the basis for company-specific adaptation as part of its own digitization.
Prof. Dr. Karl Peter Fischer is a certified psychologist Univ. and his doctorate from the Ludwig-Maximilians-University in Munich. Today, he heads the IUN Institute for Online Communication and is a professor of market and advertising psychology and online communication.