Digital Readiness Check
Professor Fischer presents the survey on the digital maturity of retailers and manufacturers and explain the benefits for your own business. The Digital Readiness Check serves as a structural framework and management system for Messe München to grasp the key challenges and design fields of digitization in both retail and manufacturers, and then to offer appropriate solutions for the future in a further step. Nonetheless, the model forms the basis for company-specific adaptation as part of its own digitization.
Prof. Dr. Karl Peter Fischer earned his doctorate at the Ludwig-Maximilians-University with a specialization in market and advertising psychology. He heads the IUN Institute for Online Communication and is a professor at the University of Applied Management. For 25 years he has been the owner of 4m Digitalagentur, an agency specializing in online marketing and e-commerce. The advertising psychologist and on-line marketing expert inspired many thousand listeners in its seminars to today. His research areas are digital transformation and online marketing. With his research team he developed the "vds digital Fitness Check" and focused it with Stefan Herzog (vds) 2019 on the requirements of the sports retail trade.