Digital tools for pre- and re-order - trends and experiences in the sports industry
Digital showrooms, virtual products in pre-order, online pre-ordering in the industry portal, digital workbooks for marketing messages are tools that can be integrated in the daily order business. How can digitalization be implemented, how is the order landscape changing?
Numerous digital tools are available for communication between retailers and manufacturers. What are the advantages, problems and barriers when using them? Can we transport marketing messages? With the new industry portal quintet24.com the brand experience is taken to a new level
Hannes Rambold is spokesman of the board of MobiMedia AG. MobiMedia AG has been a leading provider of order management solutions for the sports, footwear and fashion industries for over 30 years. For years he has been dealing with the topic of process integration and the resulting added value for the specialist departments involved in the project from product development, marketing and sales. True to the guiding principle: "From story to product!" For example, he has led adidas, Intersport or the VFC Group through complex projects and is a professional in particular for strategic implementations with high integration requirements. Currently he accompanies strategic processes in the areas of agile management, digital marketing integration, "Digital Showroom" and intelligent order apps on the retail floor. He is also involved in numerous expert panels to give his insights on these topics.