How to reach customers today and tomorrow?
The panel addresses these questions and gives insights into practice. On which channels can younger customers be reached today? How do brands and retailers enter into dialogue with their customers? What stories do they have to tell?
Mara Javorovic is an editor of TextilWirtschaft, the leading specialist magazine for the German-speaking fashion industry. Her are of expertise is sport, business, fashion, market development.
CEO / MAMMUT Sports Group AG
Christian Schneidermeier (born 1969) is a qualified sports economist and since 2011 sole managing director of the German sporting goods manufacturer ORTOVOX, which specializes in alpine sports and is based in Taufkirchen near Munich. Growing up on Lake Tegernsee, his career in sales and marketing led him away from his hometown. The highlights of his professional life included working for the Olympic Training Center in Tauberbischofsheim, Gore Bike Wear and the Beach Volleyball Masters Organization.
Dennis Schröder has been the managing director of 11teamsports since 2017. At the online retailer for football and team sports, he is responsible for the entire area of sales and marketing. Before moving to the team sports specialist, Schröder had been working for the soccer division for over ten years. Most recently, he held the position of Global Strategic Account Director at Nike. His previous positions also included PUMA and Fortuna Düsseldorf.
Creative Lead GORE® Wear / W.L. Gore