How stationary sports shops participate in online sales
Sports shops have to keep up with the times and offer their goods where the customer buys them: stationary and online. Via a link to SportMarken24, the retailer automatically sells its product range on a variety of platforms and thus makes optimum use of the synergies between stationary and online.
Valeska Benner has been Managing Director of SportMarken24, an e-commerce start-up from Wiesbaden, since spring 2018. After completing her studies at the University of St. Gallen (HSG), she worked for 10 years as a management consultant at A.T. Kearney before founding the start-up. The mother of two is herself an enthusiastic sportswoman and a qualified fitness trainer. Her goal is to connect over 500 stores over the next few years and thus maintain the inner cities and the German sports retail trade. In addition to her entrepreneurial activities, Valeska Benner also acts as a mentor, supporting start-ups in particular, in order to give them helpful advice on setting up their own businesses and to encourage them.