Influencer Marketing: Entertainment, Data and Social Commerce
Authenticity still plays too big a role. Data is still not used efficiently. Creation refers to postings, not to strategic derivation and platform-oriented storytelling. We show how brands can successfully contest influencer marketing with tech & creation
Philip Papendieck is Co-Founder and Managing Director of INTERMATE Media GmbH and Co-Founder TRUEMATES GmbH. As a pioneer in the field of influencer marketing, he started INTERMATE, initially as an agency for instagram campaigns, and within a very short time built up one of the leading German agencies for influencer marketing. Complex campaigns are conceived in a separate creative unit and influencer activations are implemented on all social platforms using technology developed in-house. Complex formats are produced in-house with the specially founded production company TRUEMATES. Philip Papendieck founded the agency in 2015 together with Allessandro De Pasquale and Jörn Mecher - initially under the name Insta Media.
Managing Director - u25 ventures GmbH Gruppe