Ingredient Brands - in it to win it!

Ingredient Brands - in it to win it!

The presentation gives an introduction into Ingredient Branding as a marketing strategy, its historical evolvement and refers to the different benefits of this approach.


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Jochen Lagemann

Jochen Lagemann is Managing Director Europe & Asia at Primaloft GmbH.

Since graduating from the University of Bayreuth/Germany he has gained vast experience within the industry having held a number of senior marketing positions in the sports and apparel sectors.