Motivating More Movement through Digital Solutions - Health Is Created When Everyone Enjoys Sport

Motivating More Movement through Digital Solutions - Health Is Created When Everyone Enjoys Sport

Within a few weeks, the pandemic has brought the topic of health into focus worldwide. In fact, lack of exercise, obesity and social isolation pose an even greater threat to health every year than the viral threats we have known up to now.

Sport and exercise can be used as the easiest remedy for our current social diseases. How can digital solutions and platforms lower the entry threshold and motivate people to adopt an active lifestyle? How can the digitalization push of the last months be used to create new physical and mental routines in people? What role the fitness industry and platforms in particular can now play is what we want to look at here.

"Health comes about of its own accord when we live in a world in which everyone likes to do sports"

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Benjamin Roth

Co-Founder & CEO Urban Sports Club

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