Online to Offline - Connected Retail
Platform Zalando with Brands, Status Quo Fashion Industry, Painpoint Dealers, Connected Retail for stationary retail. In his lecture - and following practical workshop - he will highlight the possibility how stationary retailers can generate sales directly with Zalando customers without having to set up a digital infrastructure.
Dr. Carsten Keller is Vice President for Direct-to-Consumer at Zalando SE, Europe’s leading online fashion platform. He is responsible for Zalando's growing Connected Retail Program, connecting brick and mortar stores to the Zalando platform. Carsten joined Zalando in 2016 to accelerate the growth of the marketplace business and to build a portfolio of solutions for brand partners (e.g., stock integration, data analytics, wholesale marketplace). Prior to joining Zalando, he served clients in the Fashion and Sportswear industry as a management consultant at McKinsey & Company for twelve years. Carsten holds a Masters degree in Business from the University of Münster and a PhD (summa cum laude) from the University of Bremen.