An overview of Sporting Goods 2021 – The Next Normal for an Industry in Flux

An overview of Sporting Goods 2021 – The Next Normal for an Industry in Flux

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Robbert De Kock

Robbert de Kock is the WFSGI President and CEO.  

He brings more than 35 years of sporting goods industry experience in the broadest sense. His professional experience goes from retail to wholesale with excellent knowledge in the manufacturer processes and international sport relations for global advocacy.  He started his sporting goods career in the sports retail during his studies where after he moved to Lausanne/Switzerland to become a professional badminton player and coach.  Robbert is the President of Swiss Badminton, a Board member of Badminton Europe, and a Council Member of the World Badminton Federation with an education in economics and marketing from Rotterdam.

Alexander Thiel

Alexander Thiel, Partner, Leader Sporting Goods Practice EMEA, McKinsey & Company
Alexander Thiel is the Leader of McKinsey Sporting Goods Practice in EMEA. He serves Sporting Goods Brands, Retailers and Manufacturers, particularly on the topics of Strategy, Operating Model and Organization Transformation. 
Alexander holds an MBA from Stanford Graduate School of Business and B.As from Columbia University New York and the University of St. Gallen.

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