Shaping the Future of Retail – Digitalizing the Point of Sale

Shaping the Future of Retail – Digitalizing the Point of Sale

Delivering the ultimate shopping experience to consumers -retailers are increasingly facing the challenge of competing against online retailers. Find out how you can offer your customers digital shelf extension, sales floor payment and more.

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Vanda Astfäller

Vanda Astfäller holds the position of the Head of Sales Consumer Goods at Wirecard (www.wirecard.de), a leading global technology provider for electronic payment across all sales channels, since 2016.
Vanda Astfäller collected her first international experience during her studies abroad at the Free University of Bozen in Italy. Ever since she has been working with large, international client base and played a vital role in the ongoing success of merchants from various industries.
After starting her career at Wirecard 7 years ago, Vanda Astfäller has developed an excellent knowledge about payment solutions, risk management and technological innovations, such as WeChat Pay and Alipay, she has been pioneering market-driven approaches to change the future of shopping together with her team.

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