Social Media Marketing

Social Media Marketing

Sometimes in life you face difficult questions. But it doesn't get much harder than when your 78-year-old mother asks you what social media is, as our expert Sascha Liebhardt had to learn.

So, what is social media? And how do I do that?

If you have already asked yourself this question, either professionally or personally, then join us for a brief introduction to the concept and ideas of social media. Gain insight into how to do what to do and what not to do when you start communicating through social channels and of course how to make cookies!

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Sascha Liebhardt

Sascha Liebhardt thinks of himself first generation European – born 1970 in Germany, raised in Germany, Italy, the UK and Austria.  His interest in the maintenance of peace made him study “International Relations” (MA), his understanding that peace needs a healthy economy made him study business administration with a specialization in “Marketing” (MA). Since finishing his studies he has held senior management responsibilities in several industries (Advertising and Media, Automotive, Pharmaceutical, Education). Mr. Liebhardt is lecturing at university level since 2000 and in 2014 co-founded New European College, a business school in Munich. He is a member of the ISPO Communication Jury since 2012 and was been holding lectures and presentations on Sports Marketing, Social Media & Content Marketing since 2012.

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