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CrossChannel on Steroids
How to create 10 million additional sales in the store with iPads?

Lessons learned, success factors and insights from the practical use of iPads for customer advice on retail space

Gerhard Miller reports on the use of mobile applications in the store for customer advice, in particular assisted selling, but also for the digitally supported implementation of CRM and omnichannel processes and the use of data, and shares his experiences, Lessons Learned, Best Practices, Dos and Don'ts, from a variety of customer projects.


Your Expert


Gerhard Miller
Gerhard Miller

Gerhard Miller (48) ist Managing Director und Partner bei CaperWhite, zuständig für Consulting und Customer Relations. Seit 2009 konzentriert sich Gerhard auf die Entwicklung und Bereitstellung von Mobile-Business-Strategien für CRM, E-Commerce und Omnichannel im Ladengeschäft. Zu seinen Kunden zählen unter anderem BMW, Bayer, Deutsche Bahn, Manufactum, Frankonia, SportScheck, Tom Tailor und Birkenstock.


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  CrossChannel on Steroids
How to create 10 million additional sales in the store with iPads?
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