The Digital Readiness Check serves as both structural framework and management system in order to grasp the essential organization areas of digitization for manufacturers and the trade. It forms the basis for a company’s individual adaptation and thus becomes the “backbone” of a systemic innovation process in the sports industry culminating in a coherent management concept which is jointly supported by the management team. In itself, this process of innovation means change. Staff and managers are called upon to accept new tasks if necessary and to put aside or alter existing patterns of thinking.
Prof. Dr. Karl Peter Fischer is professor of the University of Applied Management and combines central perspectives for digital transformation in practice and university teaching. Together with his colleagues he combines the approaches of strategic and operative marketing management in the omni-channel environment with the tools and processes of effective organizational development. In this way, they accompany and enable manufacturers and retailers to find a robust path to digital transformation, to go and critically scrutinize again and again - at the pace and in the way that is exactly right and necessary for the respective company.
Prof. Dr. Karl Peter Fischer is a certified psychologist Univ. and his doctorate from the Ludwig-Maximilians-University in Munich. Today, he heads the IUN Institute for Online Communication and is a professor of market and advertising psychology and online communication