Highlighting how the different technologies can help retailers and brands to better understand in store behaviour according the different processes we have in sales area. We need to create a solid base to grow and nowadays, it is crucial the partnership between brands and retailers. Keep it simple and focused on consumer, not on the tools
Passionate about all Retail aspect with more than 25 years in Sport and Fashion markets, managing brands as adidas, Barbour among others. Broad retail experience as Retail Director in adidas dealing with high level teams and building successful stories as the Bernabeu Real Madrid store. Now, as a consultant, I'm working on international projects to develop retail environments with a high technology component to drive specific solutions from operations to marketing.