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Influencer Marketing
Hype or viable business model?

ISPO ACADEMY panel discussion at ISPO MUNICH 2017

Everyone is talking about Influencer Marketing – but what does that actually mean?

Is it a useful component of marketing mix and should every brand be doing it?
And how do you find the right influencer and win her for your own brand?
What mechanisms for control and steering are there?
And what are the most common mistakes?


Discussing these questions are:

Dirk von Gehlen - Süddeutsche Zeitung

Sebastian Canaves - off-the-path.com

Lee Jakobs - Marker Völkl Dalbello

Hosted by Pit Gottschalk - Funke Mediengruppe



Your Expert


Panel discussion
Panel discussion

Panel Discussion at ISPO Munich 2018 with:

Martin Kempkes, Chief Retail Officer, Intersport

1991 - 1998: University Münster, first degree/diploma, Geography (main economy and law)

1998 - 2003: Internal Consulting, Head of Department Marketing for karstadtsport.com, other positions at Karstadt

2003 - 2006: Project Manager FIFA WC 2006 (Karstadt)

2006 - 2009: Head Event Retail & Merchandising Licensing (IIC - INTERSPORT Intern. Corp.)

2009 - 2013: Head of Marketing (IIC - INTERSPORT Intern. Corp.)

2013 - 2017: Senior Director Retail & Expansion (IIC - INTERSPORT Intern. Corp.)

2017 - present: Chief Retail Officer (IIC - INTERSPORT Intern. Corp.)


Dr. Oliver Pabst, CEO, Mammut Sports Group

From 2006 Oliver was a member of the executive board at Willy Bogner KGaA in Munich and the general manager of various subsidiaries. His core responsibilities were all sales activities, incl. own retail and e-commerce. From 2002 until 2005, he was Managing Partner at Boards & More Holding SA, Montreux. Oliver started his career in 1993 at McKinsey & Company in Zurich. He is chairman of the supervisory board at Bergfürst AG, Berlin, and a member of the supervisory board Avenso GmbH (LUMAS and WHITE WALL), Berlin as well as Swisscommerce Holding AG in Switzerland.


Hernando Moncaleano, Senior Category Leader Sports Italy and Spain, Amazon

Hernando is a seasoned E commerce Leader, Spending 7 years in Amazon in the UK, Spain and Italy in different businesses: Sports, Home Improvement, Pets and Jewellery and Watches, as well as launching the Lawn and Garden business in Spain. Prior to Amazon, Hernando worked in FMCG in Strategy within PepsiCo in the UK and Latin America (Venezuela, Colombia, Peru and Ecuador). Hernando also has experience in Regulation and Consulting (PwC and WICS)

Hernando holds an MBA from London Business School and is an Economist from UCAB


Karsten Hollasch, Deloitte GmbH

Karsten is a German Financial Advisory Partner and focus on transaction advise for corporate and private equity clients. Heads the industry consumer business including retail for Deloitte in Germany and is part of the global leadership team in this industry. Furthermore, Karsten is responsible for German Sport Business Group.


Matthias Schulte, CEO Tradebyte Software GmbH

44 years old, from Stuttgart. Founder of EVITA, a brand for exclusive, handmade women’s shoes.


Presented by:

Mareike Scholze, iXtenso - Magazine for Retailers

Mareike Scholze is editor-in-chief of iXtenso.com, magazine for retailers and the print magazine retail trends.Since 2008 she has been focussing on topics affecting the retail sector.



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