Influencer marketing was one of the buzzwords on the 2017 digital agenda. In 2018, it's all about professional implementation, measuring success and ROI.
The lecture will highlight cooperation models and campaigns.
Influencer panel discussion with:
ASICS FrontRunner, Author of "Läuferleben", Running Journalist, Traveller, Marathon Runner, TransAlpine Finisher 2016 & 17, Running-, Fitness- & Mentalcoach
Instagram: running.sandra (22,6k)
Jan Erik Kruse
Jan Erik Kruse is Digital Community Manager at ASICS, Strategic Director of the entire Community Strategy in Europe, Founder and globally responsible for the ASICS FrontRunner Community, and a team of approximately 30 community managers and 700 brand ambassadors. Jan Erik has finished more than 50 marathons, 6 Ironmans and several Ultraraces.
Andreas Bersch is the founder of the digital agency Brandpunkt and the Influencer Marketing Conference INREACH, which was launched in 2015.