The consumers perspective on the transforming sports goods market
Panel discussion at ISPO MUNICH 2017

The sporting goods market is up against a variety of challenges. The industry is on the hunt for new catalysts of growth, while at the same time the perception of the traditional sports sectors is changing rapidly among consumers. The ever-tightening grip that digitalization has on society triggers interesting phenomena across many sports related fields. Furthermore, the robust presence of the topic of sustainability in the media only worsens the waning sense of security that the industry and consumers alike are sometimes troubled by. The practice of playing sports as well as the accompanying consumption of sporting goods is changing and the already high expectations of the consumer are becoming even more complex.

ISPO and Konzept & Markt have made it their goal to provide direction and improve transparency in order to overcome these massive challenges and ease tensions, but also to draw attention to opportunities and potential. The sporting goods market has been intently studied and redefined from the perspective of the consumer as part of a comprehensive and representative study.

Dr. Ottmar Franzen presents the results and findings of the ISPO SPORTS EVOLUTION REPORT at the ISPO ACADEMY Conference at ISPO MUNICH 2017, followed by a panel discussion with industry experts Peter Bruggmann (President of the Swiss Sports Retail Association ASMAS) and Moritz Keller (Managing Director and Founder at Keller Sports).

Moderation by Alexander Biesalski (Biesalski & Company)

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