The consumers perspective on the transforming sports goods market
Panel discussion at ISPO MUNICH 2017

The sporting goods market is up against a variety of challenges. The industry is on the hunt for new catalysts of growth, while at the same time the perception of the traditional sports sectors is changing rapidly among consumers. The ever-tightening grip that digitalization has on society triggers interesting phenomena across many sports related fields. Furthermore, the robust presence of the topic of sustainability in the media only worsens the waning sense of security that the industry and consumers alike are sometimes troubled by. The practice of playing sports as well as the accompanying consumption of sporting goods is changing and the already high expectations of the consumer are becoming even more complex.

ISPO and Konzept & Markt have made it their goal to provide direction and improve transparency in order to overcome these massive challenges and ease tensions, but also to draw attention to opportunities and potential. The sporting goods market has been intently studied and redefined from the perspective of the consumer as part of a comprehensive and representative study.

Dr. Ottmar Franzen presents the results and findings of the ISPO SPORTS EVOLUTION REPORT at the ISPO ACADEMY Conference at ISPO MUNICH 2017, followed by a panel discussion with industry experts Peter Bruggmann (President of the Swiss Sports Retail Association ASMAS) and Moritz Keller (Managing Director and Founder at Keller Sports).

Moderation by Alexander Biesalski (Biesalski & Company)

Your Expert

Panel discussion
Panel discussion

Panel Discussion at ISPO Munich 2018 with:

Martin Kempkes, Chief Retail Officer, Intersport

1991 - 1998: University Münster, first degree/diploma, Geography (main economy and law)

1998 - 2003: Internal Consulting, Head of Department Marketing for, other positions at Karstadt

2003 - 2006: Project Manager FIFA WC 2006 (Karstadt)

2006 - 2009: Head Event Retail & Merchandising Licensing (IIC - INTERSPORT Intern. Corp.)

2009 - 2013: Head of Marketing (IIC - INTERSPORT Intern. Corp.)

2013 - 2017: Senior Director Retail & Expansion (IIC - INTERSPORT Intern. Corp.)

2017 - present: Chief Retail Officer (IIC - INTERSPORT Intern. Corp.)

Dr. Oliver Pabst, CEO, Mammut Sports Group

From 2006 Oliver was a member of the executive board at Willy Bogner KGaA in Munich and the general manager of various subsidiaries. His core responsibilities were all sales activities, incl. own retail and e-commerce. From 2002 until 2005, he was Managing Partner at Boards & More Holding SA, Montreux. Oliver started his career in 1993 at McKinsey & Company in Zurich. He is chairman of the supervisory board at Bergfürst AG, Berlin, and a member of the supervisory board Avenso GmbH (LUMAS and WHITE WALL), Berlin as well as Swisscommerce Holding AG in Switzerland.

Hernando Moncaleano, Senior Category Leader Sports Italy and Spain, Amazon

Hernando is a seasoned E commerce Leader, Spending 7 years in Amazon in the UK, Spain and Italy in different businesses: Sports, Home Improvement, Pets and Jewellery and Watches, as well as launching the Lawn and Garden business in Spain. Prior to Amazon, Hernando worked in FMCG in Strategy within PepsiCo in the UK and Latin America (Venezuela, Colombia, Peru and Ecuador). Hernando also has experience in Regulation and Consulting (PwC and WICS)

Hernando holds an MBA from London Business School and is an Economist from UCAB

Karsten Hollasch, Deloitte GmbH

Karsten is a German Financial Advisory Partner and focus on transaction advise for corporate and private equity clients. Heads the industry consumer business including retail for Deloitte in Germany and is part of the global leadership team in this industry. Furthermore, Karsten is responsible for German Sport Business Group.

Matthias Schulte, CEO Tradebyte Software GmbH

44 years old, from Stuttgart. Founder of EVITA, a brand for exclusive, handmade women’s shoes.

Presented by:

Mareike Scholze, iXtenso - Magazine for Retailers

Mareike Scholze is editor-in-chief of, magazine for retailers and the print magazine retail trends.Since 2008 she has been focussing on topics affecting the retail sector.

Get started now!