Many digitization initiatives are still implemented rather fragmentary and opportunistic. In many cases the results and effects do not achieve the set goals. So, what is the best approach and where are important levers to realize the full potential out of digitization?
Philipp P. Prechtl has been working as practice leader for the sports, fashion and lifestyle industry with Dr. Wieselhuber & Partner since 2015. Prior to that, he was responsible for the international Jack Wolfskin retail and franchise activities. Further career positions were as Retail manager with ALDI Sued and the management consultancies Accenture and EY.