Social Media Marketing

Transforming shot gun marketing with generic content to targeted relevant and authentic commercial storytelling

Sometimes in life, you are faced with difficult questions. But I t doesn’t get much tougher than when your 78-year-old mother asks you what Social Media is, which is what our expert Sascha Liebhardt experienced.

So, what is Social Media? And how do I go about it?

If this is something you have asked yourself professionally or personally, join us for a brief introduction to the concept and ideas of Social Media. Get insights of how to approach it, what to do and what not to do when starting to communicate via social channels and of course, how to make cookies!

Your Expert

Sascha Liebhardt <br> Chancellor @ New European Co
Sascha Liebhardt
Chancellor @ New European Co

Sascha Liebhardt, thinks of himself as a first generation European – born 1970 in Germany and raised in Germany, Italy, the UK and Austria.

His interest in the maintenance of peace made him study International Relations (MA), his understanding that peace needs a healthy economy made him study business administration with a specialization in Marketing (MA). Since finishing his studies he has held senior management responsibilities in several industries (Advertising and Media, Automotive, Pharmaceutical, Education).

Sascha Liebhardt is lecturing at university level since 2000 and in 2014 co-founded New European College, a business school in Munich. He is a member of the ISPO Communication Jury and has been holding lectures and presentations on Sports Marketing, Social Media & Content Marketing since 2012.


  Social Media Marketing
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