The Role of Artificial Intelligence
in Outdoor Sport

Lecture from ISPO ACADEMY MUNICH 2017

Artificial Intelligence has the potential to change our experience of outdoor sport. As we move into a future driven by machine learning, the way we play in the natural world will evolve. What will it look like when our emotions are translated into data? What will our relationship with outdoor sport brands of the future be? How can AI drive loyalty and build communities?

This talk explores how AI can express a brand’s personality and bring the brand and consumer closer together.

Your Expert

UNIFORM<br>Erica Shorter<br>TimSharp<br>
Erica Shorter

Erika Shorter - Research & Insight Manager

Erika has experience as a writer, researcher, editor, insight journalist and rock climbing instructor. Her ability to plan, conduct and draw insight from an array of research methods, including workshops and hackathons, ensures an energetic, future-led approach to strategy. She has previously worked with Canongate Books, the University of Dundee, DCA and the Design Council, and frequently collaborates with artists, designers, makers, athletes and thinkers on a range of creative projects and publications. She enjoys writing and speaking about technology and Sport, recently at SXSW 2016.

Tim Sharp - Creative Director

Tim leads the creative and strategic direction of all Uniform's branding and design projects. With significant experience at award-winning design agencies, he has worked with clients such as Baxters Foods, New Balance, Glasgow Rangers FC, The FA, Bacardi and Scotland The Brand. Tim leads the team on a range of brand and design projects, focussing on the development of brand identity systems and campaigns. Tim has been a visiting lecturer on design courses at both Chester University and LJMU, and on judging panels for the Roses Student Awards. When he's not working, Tim coaches and plays football.


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