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Unleashing the power of digitalization in the sporting goods industry

The magic of the digital twin

The digital transformation of the producing economy is gaining momentum. In almost all sectors, consistent digitalization of all processes leads to more flexibility, efficiency, and quality, which yields sustainable competitive advantages. It enables new opportunities for value creation, innovative business models, and trendsetting forms of cooperation. The technical prerequisites for the implementation of Industrie 4.0 are readily available with the Siemens Digital Enterprise


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Magnus Edholm
Magnus Edholm

Magnus Edholm is holding the role as Head of Marketing for the Digital Enterprise in discrete industries at Siemens. Magnus has been working for Siemens PLM Software since 1999. Prior to starting his career at Siemens he was working in Sweden as a consultant in the automotive industry. During more than 20 years in the PLM business he has been working in various industries across the whole of EMEA in pre-sales, post-sales and marketing roles. Magnus studied integrated product development engineering at the University of Skövde in Sweden.


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  Unleashing the power of digitalization in the sporting goods industry
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