Women are increasingly in the focus of the sporting goods industry. A while ago, both collections and communication were very masculine, but the industry has come to realise that the needs of female customers have to be addressed more specifically.
But to what extent have women as customers become the focus of the sporting goods industry, how are products and collections adapted and which concepts and approaches does the trade develop in order to better address female target groups?
Panel discussion featuring::
Konstantin Rentrop - Head of Marketing Multichannel Sporthaus Schuster
Anny Cardinahl - CEO Outdoordeluxe
Julia Baumann - Marketing & Communications Manager Marmot Mountain Europe GmbH
Isabel Milbert - Marketing/Event DACH Dynafit GmbH
Svenja Hahn - PR Manager EDDING L.A.Q.U.E
Hosted by Monika Fiedler - Managing Director fiedler concepts